Yellow Hat Solutions specialises in the implementation of innovation from concept to shelf by delivering project management and consultancy to the consumer goods industry.

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"Once a product concept has been created from a consumer insight, work really begins for Yellow Hat Solutions."

•    Yellow Hat Solutions works with you to quickly investigate product feasibility and develop your business case.  With an agreed business case we progress your innovation into product capability and realise your design.  From there, we ensure you deliver the best possible product launch.
•    With experience of many different product sectors, we love to be involved in concept development to evaluate feasibility at an early stage.
•    We work with you to find the best partners for your innovation.  This is most often a manufacturing partner or distribution agency.
•    We manage the trade-offs between concept and cost to deliver the best product for your business.
•    We work to integrate your new product into your current business process and systems.
•    Yellow Hat Solutions delivers brand new concepts and significant programmes of change to enhance existing products.
•    We manage cost-saving projects to quickly deliver identified benefits for your business with no adverse impact to your product, customer and consumer.



  • We take full project management responsibility for your project or we work along side you providing experience, guidance and support for an in-house project leader.

  • We use simple and well proven project management methodology to give the best chances of success.

  • We ensure that the high level of collaboration always required for innovation takes place between all the relevant business functions, for example:

    • Marketing

    • Sales

    • Research and Development

    • Manufacturing

    • Finance

  • Where appropriate specialist expertise is not available, Yellow Hat Solutions resources it from a network of associates.

  • We can facilitate project kick-off meetings, project team meetings and post project reviews allowing you to concentrate on the tasks in hand.






“Yellow Hat brought clarity and execution to a highly complex project which, without it, would have laboured.”

Marketing Manager


The name "Yellow Hat Solutions" was inspired by Edward de Bono's "Six Thinking Hats". In his thinking system, the yellow hat identifies values and benefits and why something can work.



Yellow Hat Solutions was founded in 2008 by Paul Dewis. Paul has over 20 years experience operating in fast moving consumer goods. 

Paul has a broad business understanding. He is able to develop rapport and communicate effectively with every business function. This key strength allows him to deliver results quickly.



In the first instance please contact

+44 (0)7879 631083


©2017 by Yellow Hat Solutions Ltd